🍠Sugar Factory – Times Square (694 8th Ave, NYC)
🍠Sugar Factory – Times Square (694 8th Ave, NYC)
A vibrant, family-friendly eatery and celeb hotspot, Sugar Factory features a two-floor experience in the heart of Times Square.
- 1st floor: Grab‑and‑go café with a floral‑themed ceiling, milkshake bar, gelato, pastries, and a floor‑to‑ceiling candy wall
- 2nd floor: Casual dining and bar serving breakfast, brunch, lunch, dinner, decadent desserts, colorful cocktails, and their famous “Couture Pops” candy goblets 
- Vibe & hours: High‑energy, Instagram‑ready décor; open daily 8 AM–12 AM (some sources note mid‑night closing on weekdays) 
Ideal for groups, celebrations, and anyone craving indulgent sweets in a lively NYC setting. Reservations are available via OpenTable or their website 
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